Have you ever tried searching for something online using the phrase “near me” at the end of your query? If so, did it work? Today, we’re going to look closer at why this might be problematic. Specifically, we wanted to address the context of clients using the search phrase “bathroom remodeling contractors near me.” After all, that’s a pretty common way a customer would find us online. But does the phrase work as intended?
As a fair warning, a couple of these might be a little technical, so we’ll break them down as simply as possible.
Local versus non-local
Let’s get the most obvious component of this situation out of the way first: the importance of local versus non-local searches. The reason you might find a company when you search for bathroom remodeling contractors near me is that your IP address — a piece of code on your electronic device — aligned with local details and created a match.
Let’s break it down another way. Let’s say you live near Alexandria and want to order a pizza. You search for pizza delivery near you. The search engines use your local data from this IP address to match you with nearby providers of this or any other type of food delivery service.
Sounds easy enough, right? So what’s the reason why this might not be the case with a bathroom remodeling contractor? “Near me” takes into consideration local details as we mentioned. There may be a mismatch with your local settings on your device.
You might be using a VPN or even Apple’s iCloud Private Relay without realizing it. Both of these can sometimes interfere with effective search engine results.
Does that mean you should turn off these services? Not necessarily. Read on to find out why.
Experience matters
Another reason why it might be hard to find a local contractor for your bathroom project is the lack of experience for some companies. They simply haven’t built up enough online rank for search engines to index them.
My Kitchen and Bath has been serving this region for well over thirty years. Our commitment to our customers has helped us build a reputation for dedicated customer service, making us one of the premier (and preferred) contractors in this area.
Our extensive experience combined with our regional focus simply means that we are one of the top choices for search engines when someone uses the search term bathroom remodeling contractors and adds the modifier “near me” to the end of it.
The curious phrase: bathroom remodeling contractors near me
Now, here comes the technical side. Some companies think that they need to actually rank for the phrase “near me” and will “keyword stuff” it throughout their website. What they’re forgetting is that someone in Florida within the same industry might also use those two words on their website.
The same is true for someone in Iowa as much as it is in California. Finding any company near you is, again, less about using those two words and far more about your geographical focus.
So, how can a homeowner search for bathroom remodeling contractors
If you use Google and your “near me” search results typically provide you with accurate listings, you’re good to go.
However, if you use an alternative search engine, such as DuckDuckGo, you might need to be creative. Let’s say you live in Alexandria as we mentioned earlier. Rather than search for bathroom remodeling contractors “near me,” you should replace the phrase we put in quotation marks with “Alexandria, VA.”
Swap out that city name with anything within our region. If you need a bathroom remodeling contractor in Bethesda, MD, Reston, VA, Washington, DC, or any other of the various communities throughout this metropolitan region, be sure to put your city name at the end of your searches.
There is also a much, much easier way to find a bathroom remodeling contractor near you.
Call us today for all of your kitchen and bathroom needs
Rather than spend your time searching for a company that can take care of your bathroom and kitchen updates, simply contact our team and we’ll get you on our calendar. We’re this area’s preferred provider of a wide range of home remodeling services and we’d love to help you too. Send us a quick note via this link or call us at 703-537-0857 today!
